Bestway invests £250k in Jubilee promotional campaign

Following the success of Bestway’s ‘Your Home This Christmas’ campaign, Bestway has launched a promotional campaign for the Queen’s Platinum Jubilee, with the wholesaler investing £250k across all its nationwide depots.

In collaboration with key suppliers, the ‘Majestic Palace’ campaign sees a large, pre-fabricated palace opening its doors within the main thoroughfare of its depots surrounded by chariots, horseman guards and, the Queen’s ‘Jewels’.

There are branded individual rooms in the palace with key product pallets from suppliers including Heineken, Coca-Cola, Britvic, Mars Pet and Nestlé. There will also be ‘Tobacco Rooms’ with tobacco and vape products from suppliers including Imperial Tobacco, JTI and Juul.

Read more: Batley’s Cardiff picks up depot of the year gong at Bestway awards

Large digital screens will highlight special products, retailer promotions and supplier content. The campaign will also be supported by a series of competitions including best depot display and various supplier competitions with some great prizes to win.

Kenton Burchell, Trading Director at Bestway said, “We’re looking to create more theatre and excitement in the depot for our cash and carry customers. If we can generate that level of enthusiasm and inspiration with the retailer in depot, then they’ll get behind it in store, which will help grow their sales.”
Burchell added:

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via and 07960935659.


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