Bakery range offering post-Covid opportunities

St. Pierre is giving caterers the chance to tap into changing demand for food on the go with a range of individually wrapped bakery goods within the foodservice sector.

Food on the go has evolved into a huge market worth an estimated £21.2 billion in 2019 and coffee shop closures due to coronavirus fuelled strong demand for takeaway purchases, with a 13% rise in take-home hot beverages in the 12 weeks up to 12 July.

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St Pierre’s new foodservice range supports the trend for ‘coffee off-site’, with individually wrapped products having proved popular since outlets have reopened.

The St. Pierre range provides six prodcuts available to foodservice wholesalers are – Butter Croissant, Chocolate Filled Croissant, Pain au Chocolat, Caramel Waffles, Millionaires Waffle and Brioche Waffle.

Scott Oakes, commercial manager for St. Pierre said: “By offering these wrapped bakery goods into the foodservice sector for the first time, we’re giving caterers the chance to drive impulse purchases and tap into the growing trend for takeaways.

“Consumers are increasingly taking the coffee shop experience to work or home since the outbreak of COVID-19 and these products are the perfect accompaniment to a takeaway hot beverage. Individually wrapped products also offer clear hygiene benefits for caterers in the post COVID-era, whether as part of a takeaway breakfast in a hotel or an impulse purchase in a café or coffee shop.

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Paul Hill
Paul Hill is the Editor of Better Wholesaling. Paul can be found on Twitter on @BW_PaulHill, or can be contacted via paul.hill@newtrade.co.uk and 020 7689 3376.

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