Salih-Sheikh
Salih Sheikh, head of marketing, Bestway

“I am a huge movie junkie”

What was your first job?

Funnily enough, it was working in a Bestway depot for two weeks as work experience. However, my first proper full-time job was working as a planner for an experiential
marketing agency called RPM, where I worked on activations for brands such as Sky, Strongbow and many of  Diageo’s products.

How would your colleagues at Bestway describe you?

As well as saying I am quite obsessive, I think they would describe me as driven, supportive, empathetic and a person of integrity.

If you could turn any activity into an Olympic sport that would give you a chance of winning a medal, what would it be?

It would have to be watching movies. I am a huge movie junkie and, if time and money were not issues, film directing would be a hobby I would love to get into.

What would your perfect day involve?

A lie-in followed by brunch somewhere outdoors and sunny, a long walk in the country, tea with my family and a night at the cinema. I’d then go and hang out with my friends and we’d chat late into the night.

What is your song of choice at karaoke?

Africa by Toto or anything by Blink-182 – that’s right, I said it, they are awesome.

Who would be your four ideal dinner party guests?

I’d love to have the founder of Amazon, Jeff Bezos, around for dinner, along with Charlie Chaplin, ex-England Rugby World Cup-winning coach Clive Woodward and Ruth Bader Ginsburg of the US Supreme Court.

seafood-linguine
Sheikh would cook his dream dinner guests a seafood linguine

What would you cook them?

Seafood linguine, because I lived in Italy for a year, not because I can’t cook anything else.

What fad or trend would you like to see make a comeback?

It would have to be ’90s  punk rock music.

If you were a superhero, what would you choose as your superpower?

The ability to completely understand anyone – what motivates them, their fears, their dreams, their insecurities and aspirations.

What do you wish you knew more about?

I would love to sink my teeth into psychology, neuroscience and behavioural economics.

When was the last time you changed your belief or opinion about something major?

I used to think your beliefs were what made you a good person. More recently, I have started to realise that your beliefs don’t make you a better person. Your behaviour does.

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Paul Hill
Paul Hill is the Editor of Better Wholesaling. Paul can be found on Twitter on @BW_PaulHill, or can be contacted via paul.hill@newtrade.co.uk and 020 7689 3376.

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