Bestway Batleys rebrands foodservice arm as BB Foodservice

Bestway Batleys rebrands as BB foodservice to take a bite out of delivered wholesale market
Bestway Batleys rebrands as BB foodservice to take a bite out of delivered wholesale market

The Bestway Batleys foodservice division has launched a full-scale rebrand as BB foodservice, as it sets its sights on ambitious growth in delivered wholesale.

As part of the rebrand, BB foodservice has handpicked 15 high performing depots in Aberdeen, Perth, Glasgow, Edinburgh (two depots), Newcastle, Cleveland, Liverpool, Manchester, Leeds, Birmingham, Cardiff, Gillingham, Southampton, and Plymouth.

Each depot will supply a local fleet of BB foodservice delivery vehicles with an selected range of beers, wines, spirits, and soft drinks, as well as an extensive range of chilled, ambient and frozen food – meaning food & drink businesses can rely on one delivery for both their food and drink.

Bestway Wholesale managing director Martin Race, said: “For years, wholesalers have been too preoccupied with what their competitors are doing to stop and ask their customers what they want. So we listened. And we put what we learned to good use. BB foodservice is here to deliver a local, more personal, service. A complete service that gives our customers what they want, when they want it. So they can focus on what they do best.”

Race added: “This isn’t just about delivering quality products at competitive prices. From recipes, tools and calculators to our tailor-made wine list design service – our support doesn’t end at the door. Whatever our customers need, our local territory sales managers are just a phone call away. And they relish a challenge.”

Priyanka Jethwa
Priyanka is a journalist for Better Wholesaling and reports on the latest from the industry, keeping wholesalers up to date on the most recent news.