Zest Food Partners has formed a partnership with Belgium potato products supplier Global Fries for its entry into the UK foodservice market.
This collaboration will see Zest lead on sales and marketing support, helping Global Fries establish a strong foothold in key areas of the UK foodservice market. The partnership will provide comprehensive support to foodservice buying groups and their members, including trade show participation, regular account management and development, and key customer visits.
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Global Fries, based in Vleteren, West Flanders, exports to over 120 countries and turning over €75m annually. The company offers a range of frozen potato products, including shoestring, straight cut, steakhouse, and crinkle-cut fries, alongside wedges, slices, diced potatoes, and mashed potato.
Nick Redford, Zest Food Partners, said: “We’re excited to work with Andrew to support the Global Fries launch with a full-service approach that helps wholesalers, and their customers access great products backed by real commercial support. This is a great partnership – one where we’ll be hands-on in driving customer engagement and delivering value from day one.”
