Williams joins Redford at Zest Food Partners

Former Caterforce marketing manager Claire Williams has joined foodservice partnership company Zest Food Partners as its new marketing director.

Nick Redford, previously Caterforce managing director, was part of a group of sales, marketing and procurement experts that formed the firm in August. He joined forces with founding partner of Arete Procurement Solutions and previously Sodexo’s global category director Warren Hamer and Kelly Burke, who joined from The Silver Spoon Company, and will be heading up the sales function.

Former Caterforce chief launches foodservice support business

“I am extremely happy to be part of the amazing team at Zest and am excited to play a leading role in helping food and drink brands expand and grow,” said Williams. “It is a challenging time in the market, and we are here to support suppliers and help rebuild foodservice. Now is the perfect time for brands to invest in their strategy and look for new opportunities and routes to market. Those brands that do, will prosper and we will see their market share grow.”

Commercial director Burke, added “We are delighted to announce that Claire is part of the Zest team. Claire has fantastic experience and brings with her some great knowledge and creative ideas which will be key in helping our clients achieve their goals. We’re committed to helping brands emerge from this pandemic stronger, and are confident we have the best team, knowledge and networks to deliver this.”

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Paul Hill
Paul Hill is the Editor of Better Wholesaling. Paul can be found on Twitter on @BW_PaulHill, or can be contacted via paul.hill@newtrade.co.uk and 020 7689 3376.

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