Global convenience sector losing market share to discounters and multiples

The global convenience channel will grow from around $900bn in 2025 to over $1trn in sales by 2030, with the world’s top 20 operators accounting for over $80bn.

However, the IGD (Institute of Grocery Distribution) predicts the channel will lose share in the grocery market as it faces rising competition from discounters, supermarkets, and rapid delivery services.

IGD’s ‘Global convenience trends 2026’ report finds that while convenience will continue to grow at 3.5% CAGR to 2030, this will trail total grocery growth of 4.0% CAGR. As a result, IGD expects the channel’s share of grocery will fall from 10.7% in 2025 to 10.4% in 2030.

Read more: IGD warns of tough 2026 for the food and drink industry

Sneha Haria, Insight Manager at IGD, said: “The headline growth masks a structural challenge: convenience risks becoming a bigger channel with a smaller role in grocery spending unless retailers and suppliers adapt. The channel’s historic advantages are being eroded, and without change, it will continue to lose share.”

Europe is projected to deliver the strongest market share gains, rising from 11.3% to 11.9%, driven by aggressive estate expansion and franchising.

Haria added: “Convenience can no longer rely on proximity to justify its place in grocery. The operators gaining share are deliberately reshaping their offer around clear food missions, visible value, and everyday usefulness.”

IGD’s ‘Global convenience trends 2026’ report is available on the IGD website. It provides in‑depth analysis of: global and regional analysis of convenience sales and market share to 2030; the trends evolving convenience stores globally; strategic implications for retailers and suppliers.

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via paul.hill@newtrade.co.uk and 07960935659.

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