The Wholesale Group is identifying growth opportunities for suppliers using its TWC data insight platform, reporting weekly sales out data by customer type.
By sharing SKU-level data, suppliers can then identify gaps and opportunities to inform decision making around resource and investment, as well as utilising the group’s significant reach and marketing platforms to effectively and powerfully communicate with members.
The platform now has 26 different wholesale businesses utilising it and the largest read of wholesale businesses in the sector, said Tom Gittins, joint managing director, The Wholesale Group.
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“In addition, it is also the only read that spans all wholesaler types and all product categories. More than 120 suppliers are gaining invaluable insight from the platform to better understand independent wholesale which in turn is driving actionable growth right across the channel.”
Tanya Pepin, managing director, TWC, added: “We are delighted that The Wholesale Group’s data service continues to broaden and deepen, with ‘customer/business-type’ reporting now available.
“What this means is more data, richer insights and a broader market view for both members and suppliers which enables smarter decisions and stronger growth opportunities. Market and economic conditions remain tough for operators, and data interrogation has got to be used to its fullest potential to identify opportunities and grab them.
