Unitas has held its first supplier marketing clinic to help its partners achieve greater ROI and increased impact across its membership.
The Unitas marketing team invited supplier brands’ marketing teams to take part and share their feedback and identify ways for brands and the buying group and its members to work together to deliver powerful results and align their strategic marketing objectives.
More than 120 brands and industry marketeers signed up for the online event which was the idea of head of marketing, Belinda Parkinson who recognised the need for suppliers to see a stronger return on marketing investment and for wholesale members to see tangible value from central marketing activities.
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“The Unitas marketing team exists to connect supplier brands with our members and their customers in a way that drives sales, builds loyalty and adds long-term value. All too often, marketing conversations take place between account managers rather than between marketing teams directly, which leaves a significant gap,” she said.
“We knew that by connecting brand marketing teams with our own marketing team earlier in the process, we can shape and create campaigns that will truly resonate. We understand our channels, our members and what really works and delivers results and by sharing this insight with brand marketing teams, we can add strategic value rather than just executing plans,” she continued.
