Why wholesalers read Better Wholesaling Insight – and why you should too

Guy Swindell, retail director, Parfetts: “Better Wholesaling Insight is an invaluable source of information on our sector. From news to in-depth insight and features on the latest trends, it provides thought-provoking reporting on our fast-moving industry.”
Chris Binge, chief executive, Fairway Foodservice: “We are all under time pressure and we are all inundated with industry magazines and reports and so many of them simply don’t get read- but Better Wholesaling Insight isn’t one of those. It is focused on our industry with information, data and comment by and about our industry and its relevant to our work so I always look out for it and read it with interest- I also save articles as reference documents for future use. It’s a great source of useful information.”
David Lunt, managing director, NBC: “Our industry is busy all the time, serving the needs of consumers, members and suppliers and to be able to get great industry insights from a reliable source allows me to keep a close eye on what is going on and how I might use them to serve our members and supplier partners better – well done Better Wholesaling Insight!”
Jenny Squire, group marketing manager, Savona Foodservice: “A leading publication at the heart of our industry, Better Wholesaling Insight shines a light on topical issues and innovation. It’s a must for keeping informed of insights, news and trends whether via its website, new printed magazine or social media.”
Natalie Bance, PR & external communications manager, Marketing & Insights, Bidfood: “Better Wholesaling Insight provides a wealth of industry knowledge and interesting topics that are engaging and of interest across our business. We’re really excited to continue to see the evolution of this publication and support them with exciting, topical content.”
Steve Whitwam, commercial director, Harvest: “I find the new version of Better Wholesaling really valuable, it gives some real clarity about how others in the industry are dealing with the challenges they face and moving there business forward.”
Mindy Mondair, head of trade marketing, Bestway Wholesale: “Here at Bestway, we always look forward to our copy of Better Wholesaling arriving at the office. The new format works well for us as we always welcome insight around what’s happening in our industry.  We particularly enjoyed reading the leadership insight in this first new format edition.”
Tom Fender, development director, TWC: “We find the new format of Better Wholesaling informative, insightful and a valuable asset for us in reading what’s happening in across the wholesale sector.”
Justin Slawson, joint managing director, Mevalco: “Here at Mevalco, we like the new format and layout as it makes the experience even better. The section ‘Lessons Learned’ in this first new format edition was useful to read as it was interesting to know how other leading wholesalers across the channel have tackled the last twelve months as part of an extraordinary year.”
Katie Jenkins, marketing director, KAM Media: “Looks fantastic. I really like the focus on data and insight. It reads really well.”
David Gilroy, wholesale expert: “It looks and reads really well with some decent chunky content. It’s been positioned very effectively.”
Hugo Mahoney, chief executive, Brakes: “I always look forward to receiving Better Wholesaling, with its insightful commentary on the wholesale industry.  It’s a great mix of news and features, which enables a quick sense check of industry thinking.”  Hugo Mahoney, chief executive, Brakes
Andy Morrison, trading director, Dee Bee Wholesale: “Better Wholesaling is an excellent resource for me – focused on our channel and our problems as well as future opportunities, with some interesting wholesaler profiles to help keep you on your toes, as well as useful category and supplier advice. All laid out in an easy to read format, that suits a particularly busy role with limited time and lots of information to take in.”
James Russell, managing director, AF Blakemore: “Better Wholesaling is now an established resource for everyone in the wholesaler sector providing readers with up to date news, insight and opinions relevant to our day to day business.”
Steve Whitwam, sales director, Harvest: “I Look forward to Better Wholesaling landing on my desk, it is one of the key publications I read to keep up to date with what is going on in our industry, look for new product ideas and keep an eye on our competitors.”
Debbie Harrison, managing director, Pricecheck: “Better Wholesaling is enjoyed throughout the Pricecheck team. The publication is key to analysing important industry updates and trends, sharing best practice and ultimately showcasing our industry.”
Derek O’Reilly, managing director, O’Reilly’s Wholesale: “Whilst we have publications relevant to our sector in the Northern Irish marketplace, we find it very advantageous to keep up to speed on what’s happening on the UK mainland. Better Wholesaling is at the forefront of informing on the shifting landscape and how businesses are adapting within the wholesale channels”
Colin Smith, chief executive, Scottish Wholesale Association: “Better Wholesaling is an excellent tool for our industry as it’s informative and up to date both in terms of the print publication and its online presence, including social media. From a Scottish perspective, it’s good to see a UK trade magazine give fair coverage to what’s happening in the sector north of the Border. Since its launch it has provided the SWA and its members with a relevant outlet to air our views, promote our activities, and communicate to the wider industry how innovative and forward-thinking Scotland’s wholesalers are.
Mike Morgan, managing director, Savona Foodservice: “I use Better Wholesaling to keep up to date with upcoming trends, insights, data and industry news. Articles are written in an educational yet understandable language, and I always have a copy of the latest issue on my desk.”
Tom Gittins, managing director, Confex: “Confex values Better Wholesaling as one of the leading industry publications. With fantastic insight into current news stories throughout wholesale, best practice advice and interesting and diverse features, we see it as one of the top magazines to work with and advertise in. We look forward to continuing to collaborate with Better Wholesaling to keep the industry up to date with industry information from buying groups.
Paul Hargreaves, chief executive at Cotswold Fayre: “With forward thinking articles, candid advice and best practice insight, Better Wholesaling is a must read for anyone involved in the supply chain.”
Tanya Pepin, director and founder, TWC “We always look forward to our copy of Better Wholesaling which is one of the ways we keep in touch with industry happenings and leadership.  Editor Paul Hill is always out and about, getting close to the sharp end and fully supportive of everyone who works and serves within our amazing industry.”
Mark Stewart-Maunder, business development director, Henderson Foodservice, Northern Ireland: “Henderson Foodservice was thrilled to welcome Paul from Better Wholesaling to our facility located just north of Belfast for an in depth tour and briefing. The result was a comprehensive feature on our operation, successes to date and our plans to drive the business forward. We had lovely feedback from colleagues and suppliers both inside and outside of Northern Ireland.”
Caro Hole-Jones, director, The Word Consultancy: “Paul does a great job and is supportive of news, voice leadership and current affairs.  We have every respect for Better Wholesaling and its content which we know our clients read and value.”
Karis Thomas, PR & communications manager, Bestway Wholesale: “Better Wholesaling is supportive of stories I put out to the press and Paul works collaboratively with suppliers and traders to create useful category advice.”
Elit Rowland, founder, Women in Wholesale: “Better Wholesaling has its finger on the pulse of what’s happening in wholesale – quality content that gets close to its audience. It’s a great title with a contemporary website and regularly updated social media platforms. Paul and the team are doing an outstanding job – keep up the great work!”