Sugro has partnered with RNF Digital Innovation to launch a free ordering app for its members.
The app, which is available on desktop, tablet and smartphone to full members, can be customised to each specific wholesaler, including their personal branding and product categories they trade in. It allows retailers to browse product catalogues and add products to basket on the go, scan the products using barcode and pay online via the in-app payment method.
Sugro head of trading & marketing Yulia Goodwin said: “Amid the current situation that wholesalers are dealing with, it is imperative that our members remain at the forefront of the move towards digital ordering. We are committed to ensuring our members have access to all necessary tools and technology that will allow them to continue servicing their customers in these unprecedented times.
“The platform will give them an opportunity to provide the best customer service and experience via the app ordering facility and personalised marketing capabilities, such as product advertising and push notifications.”
Rob Mannion, managing director of RNF, added: “Sugro recognise the need for their members to compete in this critical sales channel. Our app platform is proven to drive up loyalty and sales and it’s great to see Sugro supporting their members in this way.”