Sugro has launched a ‘One-Stop Information Hub’ that hosts individual supplier brand store pages in a single location, providing its members and their retailers with instant access to digital assets.
These launched forms part of the digital expansion of the buying group’s Drive Your Sales Portal has it evolves into an online shopfront hub that centralises brand-specific assets and category insights,
The dedicated pages serve as a digital shopfront for Sugro’s supply partners and are integrated directly into the portal and have been designed to centralise brand-specific assets, “must-stock” lists, product-specific data, sustainability details, displays, and point-of-sale (POS) materials.
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Emma Senior, managing director of Sugro UK, said: “The launch of the One-Stop Information Hub represents a pivotal shift in how we support our network. By consolidating the vast expertise of our supply partners into a single, accessible ‘digital shopfront’, we are empowering our members and retailers to operate with greater speed and efficiency. This initiative is about more than just convenience; it’s about providing the high-quality data and tools necessary to stay competitive in an evolving marketplace.
Yulia Petitt, head of commercial and marketing at Sugro UK, added: “We are incredibly proud to host these dedicated brand store pages for our industry-leading supply partners. The real power of this initiative lies in its efficiency—saving our members and retailers immense time and effort by consolidating digital assets, sustainability data, and POS materials into a single environment. It’s about bridging that ‘final mile’ of retail execution with speed, precision, and high-impact digital agility.”
