Castell Howell recently concluded a trio of trade shows at ICC Newport, Parc y Scarlets in Llanelli and Parc Eirias in Colwyn Bay, with the three events achieving record numbers of customers and suppliers.
Each show included live demonstrations to tailored menu solutions as well as providing support for operators as well as showcasing products, while customers engaged with producers to explore emerging trends shaping the foodservice channel.
Read more: Castell Howell opens depot in Merthyr Tydfil
“This year’s trade shows have been our most successful to date and the engagement, energy and appetite for innovation was truly exceptional,” said Haydn Pugh, sales and marketing director. “At Castell Howell, we are more than food and these events demonstrate our commitment to providing not just products, but partnership, expertise and practical solutions that empower our customers to thrive in a competitive market.
“We don’t measure the success of our trade shows by immediate sales as our customers and the hospitality sector are navigating real challenges and our focus is firmly on supporting them. Instead, success is about availability, inspiration and trust. Customers know the products they see will be there when the time is right for their business. The message across all three shows was clear: we’re family, not corporate, and that was genuinely felt throughout.”
Castell Howell’s operations now include 1,000 employees and a fleet of more than 250 delivery vehicles operating from its six depots across Wales and England.
