Sugro expands hospitality presence with Direct Traders recruitment

Sugro has expanded its presence in the hospitality and foodservice sectors with the recruitment of Direct Traders to the group.

Direct Traders have been trading since 2012 out of Brentwood, Essex, and supply a wide range of food and non-food products to the hospitality and foodservice sectors.

Nadeem Iqbal, director of Direct Traders Ltd, commented: “We are thrilled to announce that Direct Traders Ltd has officially joined forces with Sugro, one of the leading buying groups. This partnership marks an important milestone for us, as it will empower us to better serve you, our valued customers, by providing access to a wider range of high-quality products and resources at competitive prices.

Read more: Sugro launches e-Loyalty reward scheme

“By leveraging the collective strength and expertise of Sugro, we are confident that we will be able to enhance our ability to meet the needs and expectations of our customers. For our team members, this partnership opens new opportunities for growth and development as we tap into the knowledge and support offered by Sugro. We are excited about the opportunities that lie ahead and look forward to sharing this journey with our customers.”

Sugro’s business development manager, Sue Hubber added: “We are very excited to welcome Nadeem Iqbal and the team at Direct Traders to the Sugro family. Direct Traders moto ‘Taste the Wholesale Difference’ captures the spirit of what they bring to the group. With an appetite to grow their range and supplier connections, they bring their own expertise of the hospitality sector to the group. We are looking forward to working with them to extend our reach in this market and supporting their sales through Sugro relationships and commercial platforms.”

Avatar photo
Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via and 07960935659.


This site uses Akismet to reduce spam. Learn how your comment data is processed.