Sugro launches e-Loyalty reward scheme

Sugro has launched an e-rewards and recognition initiative to its members, with creating the ability for members to place a new loyalty rewards hub on their online ordering app.

Welsh wholesaler RI Jones launched the scheme last week and more members are set to use it in the coming months.

The scheme will run in partnership with Sugro suppliers, with rewards on offer for customers that accomplish different tasks associated with participating brands. Tasks will include purchasing a certain quantity of a particular product or a specific product range, taking photographic evidence to showcase compliance, or sharing an image of an in-store display for evidence of enhanced execution.

Read more: Fair Deal C&C joins Sugro as it reveals 9% growth

“Getting our wholesale members to embrace digital solutions and drive even more sales online is a key part of our strategy for growth, and we believe the new E-loyalty scheme will play a big role in this,” said Sugro’s head of commercial and marketing, Yulia Petitt.

“We went to with our idea and together we’ve found a smart way to integrate this into our members’ current e-commerce platforms. We can’t wait to see the results we’ll generate from it.”

“This is a real step forward for Sugro’s eCommerce offering and sets their wholesalers’ sites apart from others in a really clever way,” said chief execitive Rob Mannion. “When Sugro approached us with their idea a few months ago, we came up with a clear vision of how this would look, and we’re delighted with the final solution. This has the potential to be a win-win-win for retailers, wholesalers, buying group and suppliers alike.”

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via and 07960935659.


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