The Sterling Supergroup recently held its annual Spring Show and offered up to a £500 discount incentive for wholesalers listing new Sterling Caterers Essentials products.
The buying group is celebrating its 60th anniversary this year and recently welcomed three members, John D Forrest Ltd, Cleggs Chilled Foodservice Ltd and G McWilliams Aberdeen Ltd, who were all in attendance.
Daniel Larkin, chief commercial officer of Sterling Supergroup Ltd, said: “The Spring Show always brings a surge of new energy, and this year was no exception. With new members and suppliers joining us, that energy translated into an atmosphere of optimism, connection, and shared purpose.”
Read more: Sterling Supergroup and TWC partner for data and insight service
The company recently partnered with TWC Group for the launch of a wholesale shipments data and insight programme designed to help members and suppliers track performance, identify growth opportunities and make more informed commercial decisions.
Sphere will be integrated into TWC’s SmartView sales reporting platform, with the buying groups’ wholesalers’ shipments data made available to participating suppliers for the first time through software.
