Sterling Supergroup has partnered with TWC Group for the launch of a wholesale shipments data and insight programme designed to help members and suppliers track performance, identify growth opportunities and make more inforimed commercial decisions.
Sphere will be integrated into TWC’s SmartView sales reporting platform, with the buying groups’ wholesalers’ shipments data made available to participating suppliers for the first time through software.
This service will also enable participating wholesale members and suppliers to track group performance, identify emerging trends, as well as spotting growth opportunities across the Group and at individual participating members.
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As well as this, members will be able to benchmark performance vs Group average and understand volume and value sales, within different reporting timescales.
Daniel Larkin, chief commercial officer of Sterling Supergroup, said: “Sphere is about unlocking the power of our wholesale data to help suppliers grow more effectively through the group. By selecting TWC Group as our data partner, we’re able to make shipments data available in a way that gives suppliers a much clearer view of where opportunities exist — both across Sterling and within individual wholesale members.”
Tanya Pepin, managing director and founder of TWC Group, added: “We’re proud to be selected as Sterling Supergroup’s data partner for Sphere. Access to wholesale shipments data is incredibly valuable, but only when it’s translated into meaningful insight. Sphere combines robust analytics with deep sector understanding to help suppliers identify growth opportunities, prioritise action, and deliver better commercial outcomes.”
