Simply Food Solutions has revealed a hospitality-focused brand which will supply British-made global dishes and help foodservice customers to deliver consistent menus.
Developed in collaboration with Bidfood’s culinary director, Martin Eshelby, the Discovery Kitchen range is informed by insights from Bidfood’s 2026 Food and Drink Trends[1], and reflects the growing demand for world flavours and the trends that are set to inspire menus in the next two years.
Discovery Kitchen is claimed to offer a trusted core range spanning cuisines from India, Mexico, Asia and Italy, alongside a bespoke development service and the brand is launching five trend-led products for 2026, including Korean-inspired Sticky Gochujang Chicken, Tofoo Red Thai Curry and Mediterranean Beef & Fennel Meatballs.
Read more: Bidfood’s Eshelby appointed to new culinary director role
Yaqoob Ishaq, Managing Director at simply food solutions said: “Discovery Kitchen marks an exciting evolution for Simply Food Solutions, reinforcing our commitment to innovation and quality through chef-led solutions designed to help hospitality businesses stay ahead in an ever-evolving foodservice landscape.
Eshelby added: “Discovery Kitchen gives the hospitality sector dependable, on-trend food that performs every time. We focus on flavour, quality and simplicity. We don’t just supply dishes; we work hand-in-hand with our customers to perfect them, fine-tuning flavours and creating customised menu options that work seamlessly in any kitchen.”
The Discovery Kitchen range supports all types of hospitality businesses including pubs, restaurants, hotels, travel and leisure, universities, and business and industry.
[1] https://www.bidfood.co.uk/food-and-drink-trends-2026/
