Rio reveals summer wholesale campaign

Rio has unveiled its latest summer campaign across numerous depots across the UK, with the soft drinks brand’s in-depot sampling activations offering retailers the chance to win bespoke prizes for their store.

Launching this month, the supplier is hoping to encourage retailers and wholesalers to engage with the brand further, traders will also be invited to participate in exclusive competitions. In Cash and carries, retailers will be offered the chance to win a branded chiller, POS and free stock from the deliciously tropical Rio range – ideal to help combat the heat this summer.

Read more: Mondelez reveals 2022 festive range with raft of NPD

Adrian Hipkiss, marketing and international business director at Boost Drinks, said “Summer is a key sales period for retailers of course, but when the sun is shining consumers look to spend more on soft drinks. That’s why following record breaking temperatures, we’re hoping our Sunshine Sells campaign will inspire and support our customers.”

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via and 07960935659.


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