Mondelez reveals 2022 festive range with raft of NPD

Mondelez has revealed its 2022 festive range, with new launches from Cadbury, Oreo and Toblerone, as well as many other new variants of current products.

Dividing the range between the four months leading up to and including the festive season, the supplier is hoping to encourage wholesalers to start early and build excitement up for their retailers up to Christmas Day.

In September, the darker nights lead to more ‘big night in’ occasions with sharing packs and block formats at the forefront. Mondelez has launched Cadbury Festive Favourites in a recycled cardboard octagonal carton, which includes Mini Snowballs, Puds and 10 Cadbury chunks.

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In October, self-treat and sharing novelties on the go are increasingly important, so Mondelez has added Cadbury Mini Snowballs 110g bar to its range, combining Cadbury’s popular bar format with last year’s number-one sharing novelty treat. Also launching is the Dairy Milk Winter Mint Crisp, available in a 360g block, and a White variety of Cadbury Jingly Bells.

In November, shoppers begin to look for advent calendars and decorations. Mondelez is inviting customers to challenge themselves to ‘one chunk a day’ with the Cadbury Dairy Milk Advent Bar. This bar features 25 individually numbered chunks of Dairy Milk for shoppers to consume in the lead-up to Christmas Day, with a resealable wrap to maintain freshness.

Going into December and gifting occasions for friends and family, Mondelez has launched the Cadbury Chunk Collection, which includes individually wrapped chunks of Cadbury White, Dairy Milk and Dairy Milk Wholenut. Also available is the Cadbury Dairy Milk Tin, in small and large formats.

Mondelez is also launching a new version of its Heroes tin, with a built-in game called ‘Who am I?’ to add value and drive sharing occasions.

Other new launches include Cadbury White Santa, Oreo Festive Colours which has red, white and green-coloured cremes, and Toblerone Selection Box, which features four 100g bars and a mix of Toblerone Tinies in various flavours.

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Paul Hill
Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via paul.hill@newtrade.co.uk and 07960935659.

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