Today’s Group wholesaler member Pricecheck has enjoyed an £11.1m increase in turnover, boosted in part by introducing new product categories in the last year.
While the Sheffield-based business is known for distributing toiletries, cosmetics and other branded consumer goods, business development director Chris Roberts has opened up new categories into the business such as food, drinks, confectionery and petcare.
Roberts said: “It’s been a phenomenal year in terms of growth for the business, thanks in no small part to the introduction of our new product categories.
“Due to the unique way in which we operate, our flexibility and our business model, we have been able to offer key suppliers and manufacturers a trustworthy solution when dealing with their residual, short-dated or surplus stock, in addition to more and more regular lines.”
On petcare, Roberts said: “We’ve only been dealing with pet food and accessories for around a year now, but we have already seen sales figures go above and beyond what we originally predicted for this category.
“In order to continue this growth, we are looking at opening up new accounts with some of the world’s leading food, drink and pet care manufacturers, as well as developing and expanding our other product categories, and anticipate reaching £100m in turnover by 2020.”