Parfetts has been named the number one wholesaler in the UK for both promotions and the ease of use of the depot, according to an industry study.
Conducted by Lumina Intelligence for its Wholesale Index Solutions – Symbol research. It is based on 1,500 telephone interviews with UK symbol group members who ranked the North West wholesaler ahead in types of promotion, brands you can buy on promotion, types of products in the promotional plan and special rebates.
Guy Swindell, retail director at Parfetts, said: “The new study from Lumina is a great recognition of the hard work everyone at Parfetts has done to ensure our retailers have the support they need to trade effectively.”
Parfetts’ depot network also ranked first for the ease of finding products and ordering via the phone.