Parfetts brings in trading director from Hyperama


Gurminder Athwal has been appointed trading director at Parfetts, with the wholesaler looking to expand its depot network and Go Local symbol group.

Athwal joins from Hyperama where he spent two decades and was most recently in the role of trading controller.

Greg Suszczenia, joint managing director at Parfetts, said: “I am delighted that Gurms agreed to join Parfetts and welcome his skill set and personality into our business. We have been wanting to strengthen our board for some time and knew Gurms well by being part of the same buying groups over the years.

Parfetts completes preparations for second wave

“We have lots of exciting plans for Gurms to dial into in 2021, from our online trade show in May, fascia growth, own label development and geographical expansion through logistics. We continue to trade up plus 40% year on year and aim to consolidate our turnover growth, running at  £0.5 billion, into the recovery,” he added.

Parfetts added 150 stores to its Go Local symbol group in 2020 taking it to 650 in total and is on track to achieve its goal of 1,000 members. The company is investing £1.5m into its infrastructure and facilities and is extending its Aintree and Sheffield depots to increase capacity for its delivered operation.

Gurms Athwal said: “I really look forward to developing my supplier relationships with Parfetts and using that to grow sales within our customers’ shops. I will enjoy working with suppliers, customers and the Parfetts team to support the continued growth of the business.”

Avatar photo
Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via and 07960935659.


This site uses Akismet to reduce spam. Learn how your comment data is processed.