Parfetts has reached a new digital milestone, with online orders consistently accounting for over 50% of total sales.
The wholesaler said 40% of those online sales come through its website and 60% through its app, which has seen increased engagement since a major update in April. Time spent on the app has risen by 20%, while orders placed through it are up 10%.
The Parfetts app has been downloaded 30,000 times, with 40% of users active each week. Data shows Sunday is now the most popular day for orders, followed by Monday, as retailers plan their week through the platform.
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Melanie Clayton, digital marketing manager at Parfetts, said: “We’re seeing a real trend for retailers searching for energy and functional drinks, and more are now searching by brand rather than by product. Retailers have a lot of access to data now through the platform.
“They can see stock levels, spend targets, and minimum spend quantities in real time. All of our promotions are in one place, and we’ve improved search and scanning functions to make ordering easier than ever before.
“They also get access to a three-weekly digital pack, which gives them exactly what they need to run promotions to full compliance. It’s a huge benefit and allows them to be sharp each and every promotion.”
