Parfetts has launched a platform designed to help retailers drive sales growth and streamline ranging decisions.
Go for Growth has been built as a central online hub and fully integrated into the wholesler’s website, with Parfetts claiming it possesses everything its customers need, including category advice, planograms, as well as market data.
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In addition to the shopping experience, the platform also measures store compliance levels and supplier campaign success supporting stronger retail execution.
Cheryl Hope, trading director at Parfetts, said: “Go for Growth is about helping retailers drive real improvement from their ranges. At the same time, it gives suppliers a meaningful way to add value for our retailers, through better insight, stronger execution and greater brand engagement that genuinely helps to grow categories.”
