Parfetts is tripling its range of vapes and expanding advice on the category through the installation of bespoke vaping rooms at its cash and carries.
The newly revamped rooms have been installed at its Southampton and Somercotes depots, with its other seven depots to follow. They also include digital screens informing retailers of the latest products and promotions.
Read more: Parfetts looking for new opportunities as it prepares for Unitas exit
managing director Guy Swindell said: “Many retailers have steered away from vapes because they’re unsure about the legitimacy of the category. Vaping is a key driver for us and we’re here to help give confidence.”
Parfetts will end its ties with Unitas at the end of 2026. Ahead of the departure, Parfetts has prepared a boosted own-label range and enhanced retailer support. This includes the Spirit Republic range launching in February, a collection of white rum, gin, vodka, whisky and brandy.
