Oat milk brand Oddlygood enters wholesale through Delice de France

Delice de France has partnered with Oddlygood to offer wholesalers access to the oat milk brand, with the Finnish product only previously available in the UK through Morrisons stores.

The brand also plans to release a line of new products, with the launch of limited-edition seasonal flavours set for autumn 2023.

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Emma Woodcock, category manager at Delice de France, said: “Our partnership with Oddlygood represents an important step in driving beverage sales by providing on-trend products consumers are looking for.

“Alternative milk is now standard in many environments, from stores to coffee shops and hotel breakfast bars. We’re seeing retailers increasingly introducing dedicated bean-to-cup machines that serve oat milk only, such as Amazon Fresh.”

The oat milk market has seen a spike in interest in recent years, with Google searches related to the topic increasing by 400% since 2018.

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via paul.hill@newtrade.co.uk and 07960935659.


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