Mondelez has announced its Christmas range for this year, with the likes of Cadbury Puds and Cadbury Dairy Milk Winter Orange available to the wholesale channel.
The confectionery supplier believes its essential that wholesale customers prepare their range early to maximise their seasonal spend and have advised retailers to begin in September and until the end of December, with four phases aimed at enabling them to stock the right range at the right time.
The season begins in September, when stores can kick off with sharing confectionery for ‘Big Night In’ as the nights draw in, with tubs and pouches being critical to success. In October the ‘Self-Treat’ section takes prominence as the core Christmas season really begins and shoppers start to treat themselves and loved ones to self-treat and novelties confectionery such as Cadbury Mini Snowballs. In November, retailers should begin the ‘Countdown to Christmas’ in store with advent calendars and tree decs. Finally, as we enter December and the big day approaches, retailers can deliver ‘Christmas Magic’’, when shoppers are increasingly looking to trade up, by stocking up on gifting and selection packs to drive maximum sales from festive shoppers.
The full range consists of:
Cadbury Dairy Milk Winter Orange Edition
Maynard’s Bassetts Seasonal Sharing Bag
Cadbury Dairy Milk Advent Calendar
Cadbury Advent Calendar: Build Your Own Christmas Tree
Cadbury Freddo Colour Me in Advent
Green and Blacks Advent Calendar
Cadbury Tree Decorations
Cadbury Dairy Milk Chocolate House
Cadbury Dairy Milk Freddo Christmas Cracker
Cadbury Dairy Milk Collection of Festive Favourites
Fry’s Selection Box
Cadbury Roses by Cath Kidston
Cadbury Heroes Tub
Oreo Festive Favourites
Cadbury and Oreo Selection Box
Oreo Seasonal Tin
Cadbury Snowy Fingers
Cadbury Festive Fingers Collection
Cadbury Festive Friends
The Great Big Box of Fingers