JW Filshill has appointed Gary Milligan as its new regional development manager for the Edinburgh, the Lothians and Borders area.
Milligan has experience within the convenience retail channel and will report to Filshill’s chief sales and marketing officer, Craig Brown, who hopes to grow Filshill’s retail facias, KeyStore and KeyStore More with the appointment.
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Brown commented: “Since March last year, our work with customers to fully equip them to trade throughout the pandemic has been instrumental in many new customers approaching us to join KeyStore. We have continued to build on this and are delighted that Gary Milligan has joined the Filshill family to keep up the momentum in the east of Scotland.”
“Gary will work with these customers to stimulate growth and increase profitability in a competitive convenience marketplace that continues to evolve and throw up challenges while helping them retain the flexibility to run their stores the way they want to and offer a point of difference over their competitors.
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“His technology experience and interest in our use of data, including our industry-leading Epos system, online ordering and our Click & Collect operation which has transformed our business for the digital age, will help us attract the type of tech-savvy, entrepreneurial retailers with the community at their heart who will shine a spotlight on the KeyStore brand.