Mars is offering fans the chance to win exclusive England merchandise.
The one million footballs designed by England players will be given away as part of the ‘Win 1 of 1 million’ on-pack promotion. New packaging across Mars formats has been designed to unlock consumer purchase intent and to drive incremental sales, with special packs available for retailers nationwide, from April 19.
Three exclusive football designs, fronted by England team players Wayne Rooney, Gary Cahill and Alex Oxlade-Chamberlain will be on offer. The on-pack promotion will also be supported by a host of eye-catching POS materials, such as pre-filled units, dumpbins and till units, to help retailers drum up excitement in-store and benefit from increased sales of the offer.
Bep Dhaliwal, Mar trade communications manager, said: “With a successful six year history working with the England Football team, we’re proud to continue our partnership with The FA and enter another exciting year for the team, who have won every game so far in their bid to qualify for Euro 2016.”
The limited edition packs will offer a simple way to win, with consumers unwrapping the bar to uncover a unique code within the wrapper. They will then be able to redeem their code online or via text to find out if they are a winner. Every consumer who enters a unique code online will also win a free Mars Just Play session.
This latest campaign from Mars ties in to the newly launched ‘Winning’ campaign, celebrating everyday little wins. The ad will be on air for 26 weeks, reaching 96% of all adults to help drive sales and support in-store activity. The on-pack promotion will also be backed by a bespoke press campaign, reaching at least 65% of England’s adult population.