LWC Drinks and Harvest form unique alcohol partnership

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Independent drinks wholesaler LWC Drinks is working together with Souhtampton-based Harvest Fine Foods to supply a unique drinks solution to the wholesale market.

The supply arrangement will aim to offer a best-in-class offering which is flexible and diverse to support all of the Harvest Fine Foods customers across their various sectors.

In addition to access to LWC’s vast range of award-winning wines, Harvest Fine Foods will benefit from support from the distributor’s team of WSET qualified wine development managers, providing them with a tailored service and constant knowledge stream.

Read more: Interview: Harvest discuss what the last 12 months has done for the business

Through support from one of LWC’s Wine Development Managers, Harvest Fine Foods customers will have access to a focused wine category to choose from as well as advice on ranges, customer tastings and bespoke, curated wine lists.

With a wine portfolio of over 1,000 wines from around the world, LWC works with around 75 producers worldwide and controls the quality, blend and label to ensure they’re of the highest possible quality for its customers.

Steve Whitwam sales and marketing director Harvest wholesale
Steve Whitwam sales and marketing director, Harvest

Steve Whitwam, commercial director at Harvest Fine Foods said: “Harvest have had ambition, for some time, to bring alcohol into our portfolio as we strive to go one step further to being a one-stop shop for our customers.

Read more: LWC Drinks opens new £12.5m facility

“The supply arrangement with LWC means we can make a fantastic and broad range of products available, while utilising the expertise and knowledge of LWC to support our customers and our sales teams.”

Sheryl Foster, wine development manager and national & wholesale wine controller, said “We’re absolutely thrilled to be working with Harvest Fine Foods and supporting the business with all of its wine needs.

“Whether it’s basic menu development, pairing suggestions or a complete list overhaul, our wine development managers are on-hand to support the Harvest Fine Foods team and we’re looking forward to working closely with them going forwards.

“Our team of highly skilled wine development managers strive to bring only the best in product quality, passion and service to our customers and we truly believe that this will be the start of a long-lasting and fruitful trading relationship with Harvest Fine Foods.”

Simon Yates, LWC’s wholesale manager, said: “Supplying Harvest Fine Foods is a fantastic achievement for us here at LWC. With its prestigious reputation and ethical and sustainable approach, we see lots of opportunity for growth across the drinks category for wholesale as we come out the other side of the coronavirus pandemic.

“LWC has developed a service offering that does more than just deliver and we put our customers at the heart of what we do, coupled with Harvest Fine Foods high standards for sustainable and ethical production, we’re certain this relationship will continue to flourish.”

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Paul Hill
Paul Hill is the Editor of Better Wholesaling. Paul can be found on Twitter on @BW_PaulHill, or can be contacted via paul.hill@newtrade.co.uk and 020 7689 3376.

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