LWC donates 9,000 water bottles to charity

LWC Drinks has donated over 9,000 bottles of water to Age UK Salford as part of Nutrition and Hydration Week.

The week aims to recognise the importance of eating and drinking well in later life and the charity will use the donation to support older people across the Greater Manchester area,  with  donations split across Age UK Salford’s day centres, hospital aftercare teams, local discharge units and other hubs based in local hospitals.

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Age UK Salford Dementia Support Service (DSS) will also distribute the donations across all of their social groups for people living with dementia and their carers with plans to donate some of the stock to their events during their annual boat race for Dementia Action Week in May.

It is estimated that there are about 3m (one in 10) older people that are at risk of malnutrition in the UK. However, we strongly believe that due to the pandemic this figure is actually likely to be much higher.

Malnutrition and low appetite gives rise to more hospitalisations, increased risk of infections, slow wound healing and longer recovery from illness to mention just a few. Malnutrition and its related complications are estimated to be costing around £19 billion a year to the Health and Social Care services.

Managing director for LWC Drinks, Ebrahim Mukadam, said: “As a responsible supplier of drinks to the on-trade industries, we also recognise the importance of looking after the communities in which we operate, and one way we’re doing this in 2022 is supporting charities who provide vital support to people in our society.

By donating this water to Age UK Salford, we hope this will go some way into ensuring some of the most vulnerable in our society are supported and cared for when turning to Age UK, particularly after a period of great isolation and loneliness following the pandemic.”

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via paul.hill@newtrade.co.uk and 07960935659.


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