Lioncroft Wholesale has reported revenue of £147.9m for the year ending 30 April 2025, down from £163.8m a year earlier, with chief executive Dr Jason Wouhra OBE confirming that the wholesaler will be continuing its plans despite the fall.
A statement highlighted rising supplier costs, tight margins and ongoing cashflow pressures as well as challenging trading environment with Wouhra, who was talking to thebusinessdesk.com, saying: “Lioncroft are doubling down on plans for the future and continuing to make significant investments –including in technology, AI, and acquisition opportunities.”
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Lioncroft has increased its workforce from 185 to 190 employees over the past 12 months and has spent more than £1m on capital expenditure during the reporting period.
Wouhra added: “As every business owner knows, the market is incredibly challenging at the moment – not least because of the added cost of doing business forced onto us by this government. These challenges are especially true in the wholesale sector, where our margins are razor-thin. As a family business, we look long into the future – not to the next quarterly shareholder meeting – and it’s why our plans will not be blown off course by a challenging period and a government unsupportive of business.”
