JJ updates conference and moves ahead with product diversification strategy

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Members of the JJ Foodservice senior purchasing team at the 2024 JJ Supplier Conference in London

JJ Foodservice has revealed an updated version of its supplier conference, with JJ Connect 2025 set to include a Speed Dating format, designed to connect the Group with potential Future Partners.

Taking place on October 10th at Convene, 22 Bishopsgate, London, comes at a time with JJ expanding its product range to serve a broader customer base following an expansion into Thai cuisine last year.

Read more: JJ Foodservice releases guide outlining new depot requirements

The company also recently added new product ranges focused on Turkish, Indian, and Japanese cuisines, along with a new larger alcohol range – all part of its ongoing strategy to diversify and expand.

“We’re expanding our range to meet the needs of a broader mix of restaurants – and we’re not stopping there,” said Sezer Ozkul, chief product officer at JJ Foodservice. “JJ Connect will help us meet innovative new partners, bring fresh ideas to our customers’ menus.”

Register interest here.

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via paul.hill@newtrade.co.uk and 07960935659.

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