JJ Foodservice has introduced a new range of Japanese products for the restaurants, takeaways, and caterers sector supported with a dedicated brochure and a digital marketing campaign.
This move follows the launch of Thai and Southeast Asian lines, with the new range said to offer Japanese businesses everything they need under one roof.
Read more: JJ Foodservice plots international depot as part of major expansion plans
“Great sushi begins with exceptional ingredients,” said Sezer Ozkul, chief product officer at JJ Foodservice. “Our new range brings everything together – sushi-grade fish, award-winning rice, crisp nori, and trusted brands like Kikkoman and Asahi – all under one roof.”
The range features premium fish such as Black Cod, Yellowfin Tuna & Yellowtail Kingfish –used in sushi rolls or signature Japanese dishes.
Since the launch, sales to Japanese-style restaurants have more than doubled, with a 50% increase in demand. “Our ability to manage such premium-grade ingredients reflects our commitment to excellence and reliability for professional kitchens,” added Ozkul.
