Highland Spring’s new range is sugar free, combining fruity, natural flavours with refreshing Highland Spring water drawn from deep within Scotland’s majestic Ochil Hills
Still flavoured water is worth £283m1 and in healthy growth with value increasing by 9.3% year on year[i]. In this historically low-choice category, offering greater brand and flavour choice in formats for every occasion is key to driving sales this summer.
For wholesalers looking to capitalise on this opportunity, Highland Spring has launched a new and tasty Flavours range featuring juicy Strawberry, tangy Apple & Blackcurrant and zingy Lemon & Lime.
The launch is a response to growing demand for a wider range of high-quality, tasty and healthier drinks. Apple & Blackcurrant is currently the top performer, followed by Strawberry and Lemon & Lime. Wholesalers should stock up now on a variety of the UK’s favourite flavours and formats to bolster their fixtures with a range that meets every consumer occasion.
The range itself has seen significant results since its initial launch in 2024, delivering £7.9m[ii] in retail sales and bringing in over £3.4m[iii] in incremental value to the Still Flavoured Water category. The range has not just shifted spend, but driven real incremental growth, with 54% of retail sales value coming from Shoppers increasing their total spend within still flavoured water(iv).
To maximise sales, wholesalers should act on data-driven insights and embrace change that will help strike the right balance in product lineups. Combining bestselling products like Highland Spring Still and Sparkling with new lines such as Highland Spring Flavours helps fixtures stay fresh and relevant.
What’s more, stocking up on big names will benefit the bottom line as the reliability of top products from trusted brands like Highland Spring will captivate loyal customers and attract incremental business. With a new and tasty Still Flavoured Water range in place, all that remains is to drive excitement at fixture with strong merchandising, marketing and promotions.
[i] NeilsenIQ Retail Measurement, GB Tot Cov, L52 weeks data to 17/05/25 [ii] NeilsenIQ Retail Measurement, GB Tot Cov, L52 weeks data to 17/05/25 [iii] NIQ Panel On Demand Total Outlets Data L52 to WE 22/03/25 [iv] NielsenIQ Panel On Demand Homescan | Total Outlets in Total GB during Latest 52 Wks - w/e 17/05/25
