Heineken to take full ownership of Beavertown Brewery

Heineken has assumed full ownership of Beavertown Brewery for an undisclosed sum with founder Logan Plant stepping down as chief executive and taking on a new advisory role, with Jochen Van Esch now the managing director.

Claimed to be the biggest brewery in London, Heineken purchased a minority share in Beavertown in 2018, and since then has invested significantly, developing a new state-of-the-art brewery in North London. Beavertown will continue to be operated separately to Heineken with its own functional teams including sales, marketing, brewing and wider existing teams.

Logan Plant says: “Beavertown began in my kitchen, ten years ago. From brewing in a rice pan to one of the most successful British brewers in recent years, employing over 160 people and brewing 360,000 hectolitres of beer. Its success is something I could never have predicted back then, and I am extremely proud that we have agreed the deal with Heineken which is the natural next step for Beavertown, its brands, and most importantly, its people.

“The culture of Beavertown is incredibly important – our unique creativity in our design and marketing, our drive to brew the very best tasting beers, and the passion for excellence at the moment people order a pint – and this is something that will continue.

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With Heineken, we have a partner who provides support, advice and investment, and gives us the space to flourish. Without them, my dream of being a world-renowned brewery that began with that rice pan a decade ago, would have been impossible.  Jochen has worked closely with us all and I have absolute confidence that under his stewardship, the future of Beavertown is burning bright.”

Boudewijn Haarsma, Managing Director at Heineken says: “This is a hugely positive step, and builds on a partnership that will see Beavertown continue to expand and flourish, while remaining committed to its independent creativity. Heineken will fully support Beavertown’s brand position, inimitable creativity and huge growth potential, and will do so in a way that preserves its unique approach to beer.”

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Paul Hill
Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via paul.hill@newtrade.co.uk and 07960935659.

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