GroceryAid’s Barcode Festival set to raise £900k for charity

Barcode festival GroceryAid

More than 4,500 FMCG colleagues will return to Magazine, London on the 7th July to support industry charity, GroceryAid, at Barcode Festival and raise more than £900k for the charity.

Barcode is the grocery industry’s only fundraiser which takes the form of a music, food and drink festival, allowing over 200 FMCG companies to reward and recognise their colleagues, network with key trade customers and raise awareness among thousands of individuals about the free and confidential services GroceryAid provides to the sector.

Read more: Barcode Festival raises over £750,000 for charity

Ticket holders will enjoy complimentary food and drink from the 80 sponsors on the day. Brands will bring immersive activations stalls, a range of fabulous bars and appetising goodies for all to enjoy. The evening entertainment will entice guests to the dancefloor with live performances from Steps, Tinie Tempah and Bastille. Plus, DJs Jordan North and Rugby legend James Haskell will bring the summer atmosphere alive with an Ibiza inspired DJ set.

This year’s event is well supported by FMCG sponsors including Asda, Arla Foods UK, Iceland Foods Ltd, Sainsbury’s, John Lewis & Partners, Marks and Spencer, Coca-Cola Europacific Partners, Poundland, Spar UK, Tesco, The Co-op, Morrison Supermarkets and Quorn.

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via and 07960935659.


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