Ferrero reveals Easter range

Ferrero UK has unveiled its Easter 2023 range, featuring NPD from Thorntons and Ferrero Rocher alongside the return of popular lines.

As part of the expanded range, which is available from January 2023, Thorntons is launching a white chocolate Bunny in a 90g format. The brand’s 170g Bunny was the third-bestselling branded line in value sales within novelties, worth £1.48m.

Thorntons’ kids eggs will also undergo a full pack redesign. The brand’s eggs are the third-fastest growing medium egg gift range, supported by a 30% rise in penetration in 2022.

Read more: Industry spotlight- E-commerce in wholesale with Ferrero

Ferrero Rocher is building on its 10.8% annual growth in Easter value sales with the launch of two boxed egg packs: a Ferrero Rocher Egg and a Ferrero Collection Milk Egg. Both products include a large 175g egg and six Ferrero Rocher. Ferrero is also launching a new 100g Bunny.

Returning Kinder lines include Kinder Surprise (which accounts for 33% of Kinder’s unit sales during Easter), Kinder Joy, Kinder Egg Hunt and Kinder Figures.

Read more: E-commerce advice column- Ferrero

Jason Sutherland, UK & Ireland sales director at Ferrero UK, said: “Easter remains a massive opportunity at the tills for retailers, and we saw strong sales in 2022 for our portfolio. Our Ferrero Rocher Easter collection grew by 10.8% year-on-year and Ferrero eggs are now worth £4.6m thanks to increased distribution.

“We’re confident that consumers will still want to spend on special occasions such as Easter and will look towards trusted and well-known names when they do so. As a result, we’ve expanded our Easter range to provide more choice for shoppers. We’ve also refreshed our packaging to highlight our much-loved brands, ensuring they stand out on shelf and can help retailers create excitement in-store, both for existing and new customers.

“We’d recommend retailers begin to stock Easter products and drum up excitement from January onwards so as not to miss out. This means making space on shelves for larger eggs, such as our 220g Thorntons Classic Easter Egg, as bigger purchases are often pre-planned, as well as for smaller items such as the Ferrero Collection Crispy Eggs, which are often bought as a self-treat product in the weeks running up to the Easter weekend. We’ve also introduced the 90g Thorntons white chocolate bunny to offer an iconic, premium brand at an affordable price point.”

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via and 07960935659.


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