Entries for SWA Achievers Awards up 20%

Photo credit: SWA

Entries for the 2024 SWA Achievers Awards are 20% up on the previous year, with entries now closed and judging to take place in the autumn.

Marking the the 21st year of the awards, they will return to the O2 Academy Edinburgh, with 13 wholesale category awards and six supplier awards up for grabs. This includes a new category for 2024 called Best Innovation as well another that will reward Scotland’s top Wholesale Local Food Champion.

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Colin Smith, chief executive of the Scottish Wholesale Association, said: “Achievers has maintained its position as one of the UK’s premier wholesale events over two decades, resonating with the industry and constantly evolving to meet the needs of the Scottish wholesale market.

“It is crucial that we recognise the industry innovations, trends and challenges that wholesalers face – particularly in recent years – and reward outstanding performance across the wholesale trade in Scotland by businesses and the individuals who make them successful, and this is reflected by our two new categories for 2024.

“We are also encouraged by the number of wholesalers entering Achievers for the first time with entries up a substantial 20%, reaffirming the high standing of the competition among our membership and the wider industry and, crucially, the importance of wholesale to the food and drink supply chain and Scottish economy.”

Read more: SWA launches awards for next year with two new categories

Wholesaler awards:

• Best Cash & Carry (sponsored by Juul Labs)

• Best Delivered Operation – Retail (sponsored by JTI)

• Best Symbol Group (sponsored by Philip Morris)

• Best Delivered Operation – Foodservice (sponsored by Premier Foods)

• Best Licensed Wholesaler (sponsored by AB InBev)

• Best Marketing Initiative (sponsored by Britvic)

• Community Service Award (sponsored by Pernod Ricard)

• Great Place to Work (sponsored by Red Bull)

• Sustainable Wholesaler of the Year (sponsored by Suntory Beverage & Food)

• Employee of the Year (sponsored by AG Barr)

• Rising Star of Wholesale (sponsored by KP Snacks)

• Best Innovation (sponsored by TWC)

• Wholesale Local Food Champion (sponsored by Scotland Food & Drink)

Supplier awards:

• Best Advertising Campaign (sponsored by SWA)

• Supplier Sales Executive of the Year (sponsored by Unitas)

• Project Wholesale (sponsored by Bestway)

• Best Overall Service (sponsored by SWA)

• Best Foodservice Supplier (sponsored by SWA)

• Local Supplier of the Year (sponsored by CJ Lang & Son)


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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via paul.hill@newtrade.co.uk and 07960935659.


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