Dole targeting wholesale channel for fruit dessert range

The Dole Sunshine Company has launched a Fruit & Cream dessert range and is targeting both the convenience and foodservice channels, with the healthy line already being distributed by Spar wholesalers.

Combining sun-ripened fruit with plant-based cream, the range is available in Apple & Cinnamon and Peach & Vanilla varieties. It is also gluten-free, halal, vegan, and counts as one of your five a day.

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According to the supplier, shoppers are looking for indulgent, healthier desserts that are affordable.“As part of our transition from packaged foods to a nutrition and wellness brand, we are expanding our offering using our expertise and strong product credentials, with the launch of Dole Fruit & Cream,” said Andrew Bradshaw, UK sales director at Dole.

“As consumers continue to aspire to eat more healthily, while at the same time wanting indulgent treats, this new range should provide the perfect option, driving incremental sales to the ambient dessert category. It not only offers consumers something healthy and delicious that they can enjoy without guilt, but also at an affordable price which is so important right now.”

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via and 07960935659.


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