Delice de France has unveiled a trio of Halloween limited-edition products, in a bid to drive seasonal sales by +25% year on year, according to the supplier.
The Scary Eye Doughnut, a soft, fluffy doughnut filled with tangy forest berry jam, topped with black icing and drizzled with an eerie pink glaze, with a decorative candy eyeball placed in the centre.
Delice de France is also bringing back two customer favourites from 2024. Halloween Muffin is a chocolate muffin with a chocolate filling centre, topped with orange frosting and a sprinkle of sugar bats, while Halloween Doughnut is a soft and fluffy ring doughnut injected with an orange-flavour filling and decorated with multi-coloured sprinkles.
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The doughnuts are priced between £1.35 and £1.65, whereas the muffins have an RRP between £2.35 and £2.50. Outlets are urged to display Halloween products prominently within their bakery selection from the start of October, the supplier added.
Emma Woodcock, category manager at Delice de France, said: “Our Halloween range is always a hotly anticipated launch for the trade and this year is no different. In particular, Our Scary Eye Doughnut offers our customers a fun, impactful point of difference, which is well suited to driving engagement on social channels.”
Retailers can order the new lines from Delice de France’s website.
