The Caterfood Buying Group has partnered with TWC for a wholesale shipments data service that will provide the buying group’s suppliers with insights into group and member performance.
This service is said to enable more informed decision-making and stronger collaboration across the group, offering trade customer purchasing behaviour and category trends data.
Tom Workman, commercial director at CFBG, said, “We are excited to launch this new data service in partnership with TWC Group for our key suppliers. We want suppliers to access and utilise our members’ data to identify and unlock areas of sales growth for all parties.”
Read more: Interview: The Caterfood Buying Group
We know that harnessing supplier support via data sharing is critical to support our ambitious growth plans – this initiative is an important strategic step for us. Data is an essential tool for driving performance and unlocking opportunities, and this new service will provide our suppliers with the clarity and insight they and our members need to grow in this very competitive marketplace.”
Tanya Pepin, managing director and founder of TWC Group, added, “We are delighted to be working with CFBG. The wholesale membership of CFBG is hugely respected by operators in their field, and we look forward to supporting The Group for years to come.
It goes without saying that we are delighted that CFBG selected TWC Group to be their wholesale data and insight partners. This means we now work with over 90 wholesalers in the UK”.
