Cadbury launches Great Retail Ideas Exchange as part of 200th anniversary celebrations

Cadbury has launched its Great Retail Ideas Exchange competition as part of its 200th anniversary celebrations.

The competition invites retailers to share their ideas around retail success. All submissions will be judged by a panel of industry experts who will select the winners.

The retailer with the best idea put forward will win the top cash prize of £5,000, while the next 10 best ideas will win £1,000 each. All other ideas will be entered into a prize draw which will see 20 further prizes of £500 given to 20 additional winners.

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The brand will be engaging in a wide range of celebrations to commemorate its 200th anniversary throughout the year and recently revealed a range of limited-edition Dairy Milk bars with retro packaging for its 200th anniversary.

The bars will be available in in seven different collectable designs, dating to 1915, 1940, 1961, 1980, 1993, 2003 and 2024.

They will come in 200g and 95g sizes, with respective RRPs of £2 and £1.35 price-marked.

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via and 07960935659.


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