Caterforce has unveiled a refresh of its corporate branding as the group celebrates its 35th year in business.
The new logo identity will be introduced across Caterforce’s communications and platforms over the coming weeks and is claimed to reflect the ambition, strength and shared purpose of its membership.
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Gary Mullineux, managing director of Caterforce, said: “Caterforce has a strong history and a clear role in supporting independent wholesalers. Our refreshed identity better represents the ambitious businesses that make up our group today, as well as the collective strength we create by working together. It is an exciting step forward for Caterforce and our members.”
Lucy Boland, marketing director of Caterforce, added: “The new logo is simple but meaningful. The two interlocking Cs reflect Caterforce and Collaboration, while the chain they create captures the connectivity and resilience at the heart of our membership. We wanted an identity that feels modern, distinctive and true to the values that bring our members together.”
