Booker has relaunched its full range of own brand catering sauces and dressings,with a refreshed look, new flavours, and improved quality.
Available under the wholesaler’s newly introduced Chef’s brands – Chef’s Essentials, Chef’s Menu and Chef’s Premium – the revamped offer includes updated recipes, simplified product names, and clearer packaging.
Read more: Booker refreshes own brand range with tiered system
Karen Poole, head of own brand and product at Booker, said: “This is another big milestone in our journey to revitalise our own brand offer. With the sauces range relaunch, we’re building on the momentum of our Chef’s brand rollout -giving our catering customers the high-quality, versatile and trend-driven products they need, while making it easier than ever to shop and serve.
“We’ve listened carefully to our customers, and the result is a smarter, clearer, and more purposeful range of sauces and dressings – from the way they look to the way they perform. Whether it’s front-of-house for self-serve or being used in the kitchen to elevate dishes, these products deliver,: she added.
