Blakemore Wholesale has launched a new premium fascia to the convenience channel called Bmorelocal…
The first two Bmorelocal… stores are due to open in Immingham, Grimsby this week and in Swansea, South Wales on 10 June with a further 30 stores to open in the coming months.
Independent retailers Marc and Wanda Winchester will launch the first Bmorelocal… store in Swansea. The former Premier convenience store located in the City Centre offers the full Bmorelocal… symbol group package together with a self-serve Costa Express and food-to-go offering.
They said: “We are delighted to be the first Bmorelocal… store in Wales. We will endeavour to ensure all our customers have a wonderful service from all our staff and offer the community a fantastic range of products, at a great location in the City Centre.
“We will be focused on great customer service to ensure that this business is a success. We have worked so well with Blakemore Wholesale to bring this whole new concept to life and are thrilled to be leading the way with their new fascia.”
By adopting the Bmorelocal… fascia retailers have access to a symbol group package including chilled, frozen, EPOS, food-to-go and drop shipments.
Blakemore Wholesale has also pledged to make a positive contribution to the communities it serves, by awarding each Bmorelocal… store £200 to donate to a charity of their choice, through its charitable trust the Blakemore Foundation.
Director Nick Rose said: “We are delighted to be working with the Winchesters on this new and exciting venture for both of us. Our premium Bmorelocal… package has been developed to work with our customers in partnership and Marc and Wanda fit that mould perfectly.”