Blakemore has unveiled a £4.5m investment package and rebate scheme offering up to 8%, aimed at supporting convenience retailers’ commercial propositions.
The Blakemore Trade Partners Plus scheme, revealed at SRS25: Better Together in Telford, has been developed for both existing partners and prospective retailers. It offers a toolkit A.F. Blakemore says will help stores thrive in a competitive and evolving market.
Retailers joining the scheme will gain access to tools including:
Bespoke store blueprints and planograms
Rich customer insight and tailored category advice
Award-winning own-brand ranges
Exclusive NPD and promotional mechanics
Flexible, scalable store solutions and ongoing support from experienced teams
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In addition, retailers will benefit from a value and support package that includes rebate advances of up to £150,000 to fund store development, discounted EPOS systems, digital screens, and marketing activation support.
Tomas Blakemore, retail sales director at A.F. Blakemore, said: “We understand the missions that matter, from Food for Now to Food for Later, and we’ve created solutions that work at store level – with the right product ranges, in-house logistics offering market-leading service levels, and bespoke store design that helps retailers stand out.”
Matt Teague, managing director at A.F. Blakemore, added: “We’re invested in shared success, It’s not about offering a one-size-fits-all model – it’s about equipping each retailer with the right tools, insight, and support to drive growth on their terms.”
