Retailer viewpoints
Kay Patel, Best-one, London
“We always had a promotional end for big night in. We arranged the main shelf so it always had beer, chocolate and crisps. I used to have some big night in headers, too, but I recently replaced them with headers that just say it’s a promotion. If I had space, it would always be for big night in.”
Raaj Chandarana, Premier Tara News, High Wycombe, Bucks
“It is something that we haven’t done but are now starting to, especially as we come into the X Factor season, because a lot more people are staying in and treating themselves. We’ll do meal deals on a Saturday and a Sunday with things like ‘party mix’.”
Harry Goraya, Nisa Local, Northfleet
“Big night in is quite important. If you have the space, it’s good to have a variety of products. I want to be competitive with Marks & Spencers’s £10 meal deal but I still need to find the right combination. I have sharing bags of crisps and confectionery and deals on alcohol, too.”
