Bestway has invested £250,000 in a Christmas campaign across its nationwide depots alongside its key suppliers.
The ‘Your Home This Christmas’ campaign sees a large scale ‘house’ being constructed in around 35 depots with large sleighs and reindeers and POS theatre in the smaller sites where space has been a potential challenge.
Large digital screens will highlight special products, retailer promotions, supplier content and the campaign is supported by a series of competitions, with prizes to the value of over £56k to be won.
The wholesaler has also invested £56k in the retailer competition allowing retailers to win a share of the £56k prize fund , there will be one lucky winner every two weeks in each depot across the campaign where the winner receives credit of £250 to be taken in January 2022, giving a total of 224 winners over eight weeks.
Kenton Burchell, trading director for Bestway Wholesale and retail, says: We are really excited by this Christmas campaign and believe it represents a first in UK wholesale with echoes of what consumers have come to expect on the high street.
“Now, retailers can enjoy large-scale fun which is interactive and engaging directly in depot and executed in a way that is highly professional and enjoyable. Our Christmas house encompasses theatre, is a perfect forum for suppliers to showcase their Christmas products. Never before have we looked to physically ‘bring alive’ Christmas in this way, or with such investment.
“What’s really important here is that after a challenging two years for the whole industry, the whole concept is designed to support, appreciate and reward our customers, and our suppliers too.
“We have devoted a significant sum to prizes and promotions to help retailers enjoy an ever more profitable trading over the festive period and boost supplier visibility at the same time”.